People today are more interested in what is in their food than they have ever been before. Organic food in particular is desired, with many willing to pay a slightly higher price for it. Many businesses are trying to offer more organic options and get the word out to their customers. Many people opt to grow their own organic food at home, and some businesses are getting into this area as well. Many restaurants opt to use organic food in place of previous options, focusing on this in their menu.

Key Takeaways:

• Some colleges and universities are opting to grow their own organic produce and raise their own organic dairy and meat products, educating students about farming in the process.
• Offering organic ingredients in already popular items is another way to build awareness. At the University of Massachusetts Amherst, for example, the school features pizza with an organic crust and gourmet toppings.
• Pay particular attention to labeling and product displays at on-campus markets. Since this generation places such high value on organic callouts, colleges and universities may benefit from aggressive, transparent labeling.

“Some colleges and universities are opting to grow their own organic produce and raise their own organic dairy and meat products, educating students about farming in the process.”

http://www.foodservicedirector.com/sponsored-content/featured-content/articles/3-ways-menu-organic-food