There are many bad things a restaurant can do on social media to ruin their market, here is a list of nine common mistakes. Do not spam the timelines of customers with compliments that the company receives, share but do not over share. Do not make your sales pitch sound like a sell, hint at the sell without using a hard sell tactic. Do not post about re-occurring “special offers”. Many foods look great in photos, so do not post foods that look greasy or ugly. Post daily up dates on prices and offers, do not post throughout the day with each offer. Do not be over enthusiastic about the company or food. Separate your self from other places, and do not use “cheap cheerleaders” as a selling point. Respond promptly to online request for information.

Read more: Nine don’ts of social media for restaurants