The popularity of fresh baked artisan bread is on the rise in the United Kingdom. Although the bread has always been popular, the new growth is attributed to bakery “pin-ups” such as Sally Clarke Bakery and Gail’s Bakery, which are starting to gain a nationwide presence. This is causing renowned brands such as Ole & Steen, currently known for their Pastries and Danish in Denmark, to enter the market in the bread market in the United Kingdom.

Read more: On a roll: the rise of the artisan bakery sector