With better science on nutrition and an increasing focus on healthy foods, restaurants and food brands must balance the need to promote their business without making false claims or spreading pseudoscience. The “health craze” has often prompted consumers to label certain foods as miracles or to ascribe superpowers to health products. Brands that have taken advantage of this trend – juice bars, for example – have been able to profit but have also inspired skepticism among consumers regarding health claims of food products. To make the most of a healthy product, be sure to keep your claims realistic while focusing on how consumers can make your product one small part of a healthy lifestyle.

Read more: How Brands Can Deliver on the Good-Food Promise