Published February 25, 2015

Consumers pay more for extra words

If you want to charge more for your menu items without scaring off your customers, the answer could be as simple as crafting longer, enticing names and descriptions for your food.

Words like “exotic” and “spices” tend to increase item prices as well. This article from Mercury News explores how language affects menu prices as well as patterns in the way people write restaurant reviews.

Read the full article here: Menu descriptions an exotic language of their own
[sc:mbta]