Published January 13, 2016

Breakfast’s Popularity Expands During Nontraditional Times

A study from the research firm Technomic suggests that the breakfast segment still has a surfeit of untapped potential. Consumers with fast-paced lifestyles enjoy eating breakfast foods as between-meal snacks or as nontraditional lunches and dinners. Although this trend may begin to cannibalize sales figures for traditional lunch and dinner foods, it also has the potential to increase overall restaurant sales.

Read the full article here: Breakfast Will Further Proliferate to New Dayparts