Published April 21, 2015

Why Transparency Matters So Much

With the advent of the Internet, people everywhere are used to accessing information with a few clicks of a finger. Consumers want answers to their questions about restaurant business operating practices like sourcing, ingredients, and green initiatives. Becoming transparent in your business is more important than ever.

Consumers want to purchase products that are in line with their personal values, which are trending toward sustainability. While they want to know where their food is coming from, how it got there, and how your business is impacting the environment, that’s only part of it. Just as important is how you’re treating your staff.

Now is a good time to examine your business for areas that can be improved, and start coming clear about how it operates. Consumers don’t demand perfection – it’s honesty that goes a long way. Becoming transparent increases brand loyalty and promotes a stronger personal connection.

Read the full article here: The Truth About Transparency