Tabletops are an often-neglected aspect of restaurant operation. Despite their seemingly simple nature, tabletops can be used for branding and for creating a positive customer experience. One great way tabletops can be leveraged for operator benefit is by displaying well-liked brands of condiments and sauces on the table. This creates a subconscious feeling of trust in the customer by showing that the restaurant uses the same products in their food that the customer does at home.
Read the full article here: The Power of the Tabletop
Link: http://nrn.com/fueling-your-passion/power-tabletop
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