Published October 30, 2015

Millenials More Likely to Steer Clear of Large Food Companies

New research from Mintel shows that Millennials (defined in the study as peopled aged 21-38) are far more likely than older consumers to distrust large food manufacturers. Millennials also care more about transparency from food manufacturers, and the majority of Millennials will stop buying brands they perceive to be unethical. In general, Millennials care more about the provenance and sourcing of foods they buy than non-Millennials, and are passionate about food quality, labeling themselves as “foodies.”

Read the full article here: 43 Percent of Millennials Distrust Large Food Manufacturers

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