Published November 11, 2015

Corporate Catering: The Last Frontier for Limited Service

As limited-service and quick service restaurants look to expand their operations to tap into alternative revenue streams, more and more are finding corporate catering to be an appealing option. Many people who eat at quick service restaurants in their personal lives are looking for food service solutions for corporate events, and would be open to having the same company that serves their morning coffee or lunch break burger serve food at events.

Corporate catering is undeniably an area of opportunity, but it is also tricky to pull off. The main danger that new entrants to the catering business face is mixing up their restaurant service and catering operations. The best course of action is to treat catering as a separate business with its own set of challenges, and dedicate a separate ordering system, leadership team, and delivery network for catering services.

Restaurants also need to consider whether their food options for catering need to be tweaked from the restaurant versions. Some foods that are popular at restaurants may not trade well for catering purposes. Companies need to look past dollar signs and honestly decide whether they can deliver on food quality in the catered environment.

Read the full article here: Catering to the Corporate Crowd