Phil Keiser is the CEO of Culver’s, a fast-food burger chain. He started work in a burger restaurant, and he still loves the industry. He loves seeing guests happy, and seeing the success of the family-owned franchises of his brand. He is excited to see more franchises opening, and hopes to stay relevant to the consumer in the future.

Key Takeaways:

• Now with Culver’s since 1996 and a total of 35 years in quick service, I haven’t looked back on that initial decision to be part of this industry.
• For me, delivering a quality product in a friendly, fast, convenient way never goes out of style.
• We’ve never tried to tie ourselves down by measuring improvement by number of units. What we do want to forecast is opening successful restaurants.

“This industry brings so much variance on a day-to-day basis, and I love every second of it. The ability to serve a guest or be of service to others you’re working with is something I really enjoy and can’t imagine doing anything else.”

https://www.qsrmagazine.com/start-finish-what-inspires-execs/what-inspires-culvers-ceo