Published October 2, 2015

All-Day Breakfast Could be Key to Unlocking Profits

Serving breakfast all day is quickly becoming a hot trend in the food service industry. McDonald’s made headlines recently when it announced that it would be serving Egg McMuffins all day instead of only before 10:30 a.m. The fast food chain’s announcement was met with a rapturous response from fans of the breakfast sandwhich, and McDonald’s hopes that the new menu will drive big sales numbers/

It is clear that there is rising customer demand for all-day breakfasts, but observers are not certain why breakfast is becoming such an important market. The trend could be a side-effect of the general movement towards wanting to eat comfort food, or it could be a reflection of the unscheduled lives of Millennial consumers. Whatever the reason, 70 percent of consumers now say they want all-day breakfast from restaurants.

This trend could be a boon to the industry, as breakfast ingredients are cheap and profitable to serve. It remains to be seen, however, if restaurants will have difficulties when asked to keep on preparing breakfast alongside more traditional lunch and dinner items.

Read the full article here: Breakfast is fast becoming a great anytime option

Link: http://nrn.com/sponsored-content/breakfast-fast-becoming-great-anytime-option