In Shelly Whitehead’s article relating to the popularization of smartphones and how to use it to your businesses’ advantage, she speaks about the current trend that travels recognize their smartphone as their most widely used tool during travel. She also speaks about a smartphone’s importance in a travelers search for a restaurant or other vacation related activities. She then speaks about using this trend to one’s advantage and making your product easily seen to customers on smartphones.

Key Takeaways:

• Most vacationers place a high priority on finding a good restaurant.
• Most vacationers use their smartphones and Facebook for their information.
• Restauranteers should keep these facts in mind when then plan their summer advertisements.

“More than half of those polled said their smartphones are their primary source of information on vacation and most of the time the information they seek on their phones is the location of their next meal or snack.”

http://www.fastcasual.com/blogs/seeking-some-extra-summer-business-reach-out-to-all-those-smartphone-addicted-travelers/