When it comes to restaurants or other places that sever food brands are something that people want to know. Most items customers don’t care about the brand. They are not advertised to the consumer. However, that is not true when it comes to beverages. Customers want to know what brand they are drinking. Is it Coke or Pepsi? Is it a certain type of root beer, or lemonade? Research has shown that it is the one item that customers want to know about the name.

Read more: Brands win on beverage menus