Published July 15, 2016
Burger King charts own course with Mac ‘n Cheetos
Burger King is about to unleash its latest attention-getting product on the world: Mac n’ Cheetos.The item is a mashup of macaroni and cheese and Cheetos in cheese stick form. Customers will be able to get them on Monday. “Mac n’ Cheetos is a dangerously cheesy re-imagination of mac n’ cheese,” Roberto Rios, the chief marketing officer with Cheetos maker PepsiCo Foodservice, said in a statement. He was echoing Cheetos’ “dangerously cheesy” catchphrase. The product represents the continuing evolution of the Miami-based burger chain since the private-equity group 3G Capital bought it in 2010 for $3.3 billion.
Burger King charts own course with Mac ‘n Cheetos
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