Wines are a popular up sell for servers, but 53% of surveyed diners feel that the servers do not have an adequate knowledge base to offer appropriate suggestions. 57% of survey participants also feel they would be more adventurous in their choice of wines if the server had more confidence in their suggestions. In order to sell more wine the restaurant must devote their time and resources into the education of their servers.

Key Takeaways:

• 53 Percent of establishments that sell wine, admit they don’t know enough about it
• People in general will go with what they know
• Educating staff on some of the fine details of wine can make a huge difference

“Front of house staff don’t know enough about wine, despite over two in five diners being more inclined to buy a bottle of wine based on a staff recommendation, according to new research.”

http://www.bighospitality.co.uk/Business/Front-of-house-should-know-more-about-wine-to-maximise-sales?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bighospitality%2Fnews+%28BigHospitality%3A+Latest+News%29