November is renamed Movember to draw attention to men’s health issues and Burger King, the iconic man in crown, is going to start from scratch with his own mustache for the occasion. In November, men are encouraged to join in growing mustaches to participate in raising awareness for health problems specific to men like prostate health. Burger King is shaving his mustache to join the cause. He can even be followed on social media where participants can watch as he grows in his own.

Read more: Burger King is Shaving Its Mustache for Movember