Many Macy’s retail stores have had to close in light of the rising popularity of online shopping. They hope to attract more customers by adding food to the list of things to buy when one enters the store. Taste Bar Cafes and partnerships with popular chain restaurants can be found in 80 store locations and Macy’s plans to double this availability in the next couple of years. These types of culinary offerings are convenient for shoppers and are being met with positive reactions.

Key Takeaways:

• Even big-name brick and mortar establishments have faced downsizing in an increasingly e-commerce market, but Macy’s, for one, is fighting back with its design team Shea at the helm.
• Right now 20 Macy locations have Taste Bars, while 80 others have food and coffee offerings available through, Ben & Jerry’s, The Cheesecake Factory, Star Bucks, and more.
• Macy’s has long range plans to double their total food industry options from 100 to 200 over the next 3-4 years.

“On the way to the Taste Bar, customers will walk through different sections, and the goal of the food delivery side is to keep people in the store.”

Read more: https://www.qsrmagazine.com/exclusives/can-quick-service-restaurants-keep-macys-open