Published May 18, 2015

Consumer trends: Turkey beats chicken

In the battle of the birds, turkey is coming out on top when it comes to consumer tastes. With a variety of turkey-based substitutes for red meat such as turkey bacon and burgers, consumers are more familiar with it than with similar chicken-based products. Consumers are more interested in poultry in general, believing it is healthier than beef and pork.

Read the full article here: Technomic report: consumers prefer turkey over chicken