In Sophie Witt’s article regarding the wide spread pub sales during Euro 2016 opening weekend, she spoke about the very noticeable rise in drink sales which were reported to be up to 25 percent in some locations. In other locations who had not qualified to the tournament in a long time, they saw a much higher increase in drink sales. This was in contrast to teams such as England who often qualified; pubs in the country only saw a small increase in drink sales.

Key Takeaways:

• UK pub sales were up 25% during the opening weekend of Euro 2016
• Live football tournaments led to higher sales for pubs.
• The Walsh team winning will led to even higher pub sales in Wales.

“”Given that average takings for a summer weekend are typically high anyway, these increases underline the huge level of interest in Euro 2016 across the UK and highlight the tremendous power of live football as a revenue driver for pubs.””

http://www.bighospitality.co.uk/Trends-Reports/Euro-2016-UK-pub-sales-up-26-on-opening-weekend?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bighospitality%2Fnews+%28BigHospitality%3A+Latest+News%29