While Facebook is the best channel for marketing at the present time, that could easily change in the future. Snapchat may have a chance to dethrone Facebook as social media’s primier marketing tool, but the smaller company faces an uphill battle. Young people are attracted to the less mainstream platform, but Facebook’s sheer size could prove too large to overcome for Snapchat. The preference of a casual experience by many also plays a role in the use of these platforms.

Key Takeaways:

• Snapchat is not nearly as big as Facebook.
• Young people are more likely to eat at a fast food/limited service establishment than a sit down restaurant
• If a company has enough funding, then they can make themselves successful and well known like Facebook and Snapchat.

“Ultimately Facebook is much more difficult to dethrone just because of its sheer size (1.65 billion) compared with Snapchat, which just passed the 100 million user mark.”

https://www.qsrmagazine.com/news/facebook-remains-best-marketing-channel-now