Chick-fil-A’s future use of mobile technology and how it starts at the franchisee level are explained by Chick-fil-A’s manager Maureen Donahue. Giving franchisees the a wide range of options and being flexible on requirements is the key to growing the company at all levels. New mobile technology will allow customers to find their local Chick-fil-A’s and place and pay for orders for even faster service.

Key Takeaways:

• Chick-fil-A wants to have a universal appeal to consumers
• Their mobile app optimizes consumer experience by allowing consumers to efficiently find locations, order and pay from the app
• They are working with franchisees and operators on the how and why to adopt this mobile app technology

“During the show Hughes spoke with Chick-fil-A’s Maureen Donahue, Manager – Franchisee Selection about their use of mobile technologies.”

http://www.fastcasual.com/videos/fast-casual-summit-interview-with-maureen-donahue-chick-fil-a/