Small, regional brands may have a lot of room to grow, but they also lack solid brand recognition far past its home turf. On the other hand, a well known legacy brand faces the challenge of deep down pour with lesser opportunities for expansion. Read on to learn the tips and tricks you need to know!

Key Takeaways:

• The brands that consistently perform the best are the ones who are proactive in a development strategy but also methodical in picking the right markets, choosing the best operators, and setting an expansion timeline.
• One sentiment is shared by all: Growth for growth’s sake alone is a foolhardy approach. To expand footprints in a meaningful way that will stand the test of time, chains must customize a development strategy that fits the company model and values.
• Typically, licensees build a relationship with their management team, and they’ll leave a good team in place when they go to their next store. Once they have fully developed an area with three or four stores and they have moved to another state, typically they’ve involved a lot of their own family.

“A small, regional brand might have plenty of room to grow, but may also lack strong brand recognition beyond its home turf.”

https://www.qsrmagazine.com/growth/right-path-national-expansion