Published December 10, 2014

The holiday season means big money for strategically placed restaurants

Mall restaurants see the highest amount of traffic during the holidays, especially on Black Friday.

Sales in mall restaurants are strongly linked to the holiday season, receiving a large portion of their revenue during a short period of time.

Gift cards are also a big draw during the holidays. Starbucks alone made $1.4 billion in gift card sales last year. Other ways to increase revenue during the holidays are offering catering, dining specials, and marketing locally.

Read the full article here: ‘Black Friday’ a boon to restaurants, too
[sc:mbta]