The saying goes that first impressions are everything. Huxley’s restaurant took this advice to heart, and began steadily working towards dramatically improving the aesthetic appeal that their customers receive upon entering. The outcome, as can be guessed, was an increase in their sales revenues and attendance at the restaurant on a weekly and monthly basis.

Key Takeaways:

• The Casual Dining Group (CDG) claims a rebrand of its British restaurant Huxley’s at Heathrow has helped turn it into one of its best-performing sites.
• Lewis-Thomas commissioned design agency Eat with Your Eyes to give the 150-cover all-day dining venue a new look and approach to help boost its appeal.
• Eat with Your Eyes decided to retain Huxley’s British essence, while giving it a fresh look, so based the rebrand around a combination of ‘Victorian heritage with modern London attitude and wit’.

“As well as a new-look, CDG, owner of the Las Iguanas, Cafe Rouge and Bella Italia brands, worked on improving Huxley’s food offering, introducing more healthier options, an improved children’s menu and gluten-free dishes.”

http://www.bighospitality.co.uk/Business/How-a-rebrand-of-Huxley-s-restaurant-led-to-a-16-sales-increase?utm_source=RSS_text_news&utm_medium=RSS_feed&utm_campaign=RSS_Text_News