A blog written by Kruse/Thorn may have actually uncovered a deepening mystery in the restaurant experience. As a customer we expect certain things when ordering in a restaurant which include several factors such as service, hospitality, food preparation and even at times presentation. This blog delves into the nuance of the my way right away attitude of the customer. Not everyone is the same of course. Some want medium rare or well done while others are expecting the beef to still have aheartbeat when it arrives at the table.

Read more: Kruse/Thorn: Have we reached peak customization?