Churh’s Chicken, under new leadership has shown positive sales numbers for the first time in 3 years. New CEO Joe Christina has re-energized the brand and has set it on a positive course while taking advantage of the brands history and unique side items while bringing a positive focus to the Church’s brand. Joe Christina has implemented several milestones that have hepled to push the company forward as well as developed guidelines to track the companies activities and show the positive steps that have been taken and to build upon those steps. Under this new leadership Church’s is looking to be among the top chains in the quick chicken service world.

Key Takeaways:

• 2017 was significant for Church’s chicken, not only because it celebrated 65 years in business, but because it marked the first year of being under the helmsmanship of Joe Christina.
• As a result of Christina making globalization a priority, the restaurant experienced its first positive global earnings in three years.
• Christina believes in the brand’s excellent chicken and unique sides, to the extent that he envisions it as the global chicken of choice.

“Christina has also established a number of business guidelines for directing the brand’s activities and keeping track of progress over time so that results continue to build upon one another.”

Read more: http://www.restaurantnews.com/new-leadership-new-positive-global-outlook-for-churchs-chicken-012918/