For restaurants, guests sharing images of their restaurants, dishes, drinks, interior any social share, comment, picture sharing or check in is the new word of mouth marketing. Probably one of the biggest surprises of the Forrester social media dashboard study, authored by Nate Elliot, was that Hootsuite one of the most popular social media dashboards on the market was only rated as a middle-of-the-pack offering in the study. Overall, Forrester researchers found that social media dashboards make it easier for restaurants to manage dozens of social employees and accounts, according to Elliot.
Not all social media dashboards created alike
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