Published December 23, 2016

Report: Quick-Service Traffic Down for 1st Time in 5 Years

A confluence of squeezed consumer wallets, the rising cost of dining out, and changing needs and wants has brought the U.S. restaurant industry traffic growth to a halt in the first two quarters of 2016 and into the negative in the third quarter, reports The NPD Group. Total foodservice visits declined by 1% in the third quarter compared to same quarter last year, and quick-service restaurant traffic, which represents 80% of total industry visits, dropped for the first time in five years, according to NPD’s ongoing foodservice market research.

Report: Quick-Service Traffic Down for 1st Time in 5 Years