Published January 6, 2017

Secrets to selling more gift cards

More than 90 percent of consumers purchased or received gift cards in 2015, with 51 percent of consumers reporting that they visited a store more after receiving a gift card, according to First Data Corp. Restaurants now compete with big-box stores and even online auction sites for gift card sales, so placing a tent card on your tabletops won’t cut it anymore. On Black Friday only, we offered a $10 bonus card with every $25 in gift card purchases, which we promoted via our Club 84 eclub and heavily on local Facebook pages.

Secrets to selling more gift cards