Published December 2, 2014

Small Menu, High Quality

Trying to please everyone with a large menu may have the opposite effect.

Large menus can cause a variety of problems for everyone from the consumer to the cook, and eventually for the business owner. Having a broad menu may mean inevitable failure.

There’s a reason the most successful restaurants have smaller, specialized menus. The idea of “less is more” applies to most business models. When you focus on a smaller menu, you can perfect the quality, and that’s what’s going to keep the customers coming.

Read the full article here: Less is More on Restaurant Menus
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