Cintas Corporation wanted to know how to build repeat customers. They also wanted to know what made people not want to return. After doing a survey, that was conducted by Harris Poll, they were able to answer some of the questions they had. Dirty surfaces, bathrooms, floor and bad odor and some of the major factors that prevent repeat customers at restaurants. On top of that, more women are more likely to be influenced into not coming back to restaurant for some of these reasons over men.

Key Takeaways:

• adults would be influenced to not return to a restaurant if they experienced some type of issue related to the facility.
• Repeat business is vital to the success of any restaurant. Restaurant managers must ensure that their employees are READY to address facility flaws to keep diners returning.
• The study also found that gender plays a role in which factors influence a customer to avoid a restaurant.

“Repeat business is vital to the success of any restaurant. Restaurant managers must ensure that their employees are READY to address facility flaws to keep diners returning.”

http://www.restaurantnews.com/study-identifies-restaurant-flaws-that-leave-a-bad-taste-in-diners-mouths/