With so many options as far as restaurants these days it can be hard to choose. But, understanding the marketing for it can be even harder. Knowing what outlets and how to utilize them is a big part of the ball game. Talking with some experts we learn that social media and being involved in the restaurant world around you will give you some amazing ideas on how to promote your business.

Key Takeaways:

• With 60% of new restaurants failing within the first year of opening, sustaining a restaurant can be a continuous battle
• But customer experience and customer service remain fertile opportunities for standing above the mass of competitors.
• Value that drives loyalty starts with creating a reason for one additional visit.

“Too many restaurants care too little about retention, placing much emphasis on outbound marketing and the attraction of new customers, with comparatively little attention paid to keeping the customers they’ve already paid to get.”

http://buildfire.com/restaurant-marketing-ideas/