Published December 9, 2014

Ugly sweaters to increase sales

Ugly sweater parties have become a new tradition. Dressing up is fun, even when it means dressing down. From hokey reindeer and snowmen to scenes way too full of holiday cheer, it’s easy to find a sweater that suits your style (or lack thereof). Now restaurants are also capitalizing on the craze!

Visiting burger chain Red Robin on Wednesday the 10th wearing an ugly sweater will earn you a free appetizer with purchase.

This is a fun, creative, and festive way to draw the public to your brand. I have no doubt Red Robin will see some extra revenue from this stunt.

I just wonder what their criteria is for judging the sweaters. Maybe they’re not really ugly, just misunderstood.

Read the full article here: Festive Sweaters Earn Free Appetizers at Red Robin
[sc:mbtc]