Mixed beverages in the drinking industry, and their are tips and tricks to making a winning mix of drinks. Signature beverages are a huge hit in US and all over the place. This article gives you many tips on making the right drinks. It also helps you avoid the type of drinks that people haven’t been to high on in the past.
Published August 2, 2016
August brings hot weather and sizzling restaurant marketing ideas. The month itself is National Sandwich Month, National Catfish Month, and National Panini Month. And if that weren’t enough to get special promotion ideas buzzing, special days in August include Banana Split Day and Brownies for Brunch. Beer and Whiskey Sours can also take special attention. Special menus can also be built around Seniors Day and Friendship Day.
Key Takeaways:
- August is national sandwich month, national catfish month and national panini month.
- For beverage marketing, Beer, Lemonade, Mead, Root Beer, Rum and Whiskey Sours take center stage in August.
- August also has several days focuses on family and friends.
“Restaurant owners and operators have a lot to look forward to in August for restaurant marketing opportunities.”
http://www.restaurantnews.com/restaurant-marketing-ideas-for-august-2016/
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Published August 2, 2016
In food service director’s article relating to beverage trends, they speak on some of the recent trends with beverages that have hit summer menus. They speak on the huge change that has occurred over years from carbonated drinks to specialty order drinks. They also emphasize the importance of water and providing a fresh approach to the drink menu. They also provide another tip which emphasis the importance of drink and ingredient experimentation to increase the uniqueness of the drink.
Key Takeaways:
- Bottled water is the top beverage purchase among Gen Z college students.
- Beyond water, younger consumers prefer highly flavored, custom-made beverages.
- Iced and frozen coffees are becoming increasingly popular.
“According to April 2016 research from Beverage Marketing Corporation (BMC) and conducted by Fluent Group, a Boston-based college marketing and insights agency, bottled water is the top beverage purchase among Gen Z college students, with 43 percent consuming it seven or more times per week.”
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Published August 1, 2016
In his article on dealing with consumer allergies in a restaurant, Jeff Rebh lists some ways to not only be sensitive to customer needs and desires, but how to make it fun and effective for both staff and customers. He suggests using storytelling to train staff on why allergen awareness is so important and how easy it can be to cater to individual requirements when serving customers.
Key Takeaways:
- The first main takeaway from this article is that there needs to be a change in how to handle food allergens. Restaurants need to take a firm grasp of how employees handle potential risks.
- Implementing the importance of how serious food allergens are to employees can be made in a simple way and direct way.
- Food allergen awareness is becoming more noticeable across the country and handling this first and foremost should be a necessity of all restaurants.
“Stories on customer allergen awareness rarely make front-page news, but the topic is becoming more and more apparent in food news and culture today.”
https://www.fsrmagazine.com/kitchen-sink/6-easy-ways-promote-customer-allergen-awareness-your-staff
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