Word of mouth marketing has always been one of the effective forms of advertising. Whether the word is good and people flock to your business or whether individuals offer up a negative voice and the results are damaging, this type of communication has long been the easiest way for people to tell of their experiences with your business.

Key Takeaways:

• These positive reviews help your business appear in searches and can give 1st timers the confidence in trying out your restaurant.
• If venting about it to your family, friends and coworkers isn’t enough to assuage your feelings, you’ll take the next step—TELL THE WORLD! (And you’ll shout it, too).
• Include a small card featuring places where customers can leave a review, include it with the check ( skip those tables who for one reason or another, had a truly awful night).

“Word-of-mouth marketing has always been the most effective forms of advertising a business can have due to its source due to its credibility.”

http://blog.etundra.com/restaurant-management-and-operations/when-bad-reviews-happen-to-good-people/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+The_Back_Burner+%28The+Back+Burner%29&utm_content=FeedBurner

Many young people find themselves employed in customer service positions these days. It is normal, many of us got our start in the job world behind a cash register. One thing that makes dealing with the public easier, is the right advice. Knowing what to say and do and when is very useful knowledge for any customer service professional

Key Takeaways:

• Being available doesn’t necessarily require approaching customers, making eye contact, smiling, or extending verbal greetings, although this is the method many organizations favor.
• The less employees say, the less chance there is of saying something distracting, confusing, annoying, wrong, or even offensive.
• The safest words to say to a customer usually end in a question mark. Open-ended questions are a good place to start.

“In fact, most organizations seeking to scale their operations in any significant way tend to put a young (and therefore relatively inexpensive) workforce out front.”

https://www.qsrmagazine.com/outside-insights/6-customer-service-lessons-young-millennials

The quality of your restaurant’s water is important but often overlooked. First, your building may have old lead pipes which contaminate the water. This can be solved with filtering. Second, your local utility company is limited in what they can do when it comes to testing. Water may be clean at the source, but become contaminated down the line. Third, customers are increasingly concerned about the quality of their water, and you can build trust and loyalty by making sure yours is clean.

Key Takeaways:

• Your dwelling might contain old lead pipes.
• Your local utility company can only test so much.
• Testing your water keeps it free of contaminants.

“From managing your team to ensuring your patrons and guests are always having a positive experience, the quality of your establishment’s water is probably the last thing on your mind.”

http://restaurant-hospitality.com/food-safety/3-reasons-have-your-water-tested