Young people today place an important emphasis on food that is obtained from sustainable sources. Many college students are interested in activities such as local farming, environmentally friendly food sources and organic foods. If you incorporate sustainability into your operations, it is likely to make your offerings more attractive to younger patrons.

Key Takeaways:

• Consumers, especially younger ones, are increasingly demanding foods with natural positioning. Some 70% of consumers consider items labeled organic to be healthier than conventional foods, according to Technomic’s 2016 Healthy Eating Consumer Trend Report.
• Some 77% of operators say that having items labeled “local” has at least some impact on traffic and sales.
• Given that today’s students are so focused on sustainability, it’s good for both the environment and for business to seek out eco-friendly disposables.

“”[College] students are looking for foodservice operations with comprehensive sustainability programs…””

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