Many restaurants are trying to figure out how to increase sales of their chicken items. Its hard to believe but the preference of chicken taste has changed a lot even in the past few years. What people are preferring these days is more sweet and spicy. They want more flavor and less bland chicken tastes. They are also enjoying the skin on the chicken more so then ever. They also like to have them rotisserie over fried.

Key Takeaways:

• Since 2015, a greater percent of diners have desired black and hot peppers on their chicken.
• More diners have preferred keeping the skins of chicken meat on.
• More diners have indicated they are open to eating rotisserie chicken for both lunch and dinner.

“Diners’ preference for honey on chicken is growing, with nearly half of today’s consumers (46%) saying they prefer the combination, up from 42% in 2015.”

Read more: http://www.foodservicedirector.com/menu-development/menu-strategies/articles/4-ways-make-chicken-sales-soar