Are you looking for a way to get people to buy some of your products from your health brand? Are you having issues selling it, even though it seems like that type of product should just be able to sell itself? That might not be your fault — it might be because of how many people sell it. But it still might be something you’re doing wrong — read this advice in “4 ways to sell wellness.”

Key Takeaways:

• In fact, 42% of consumers report that what healthy means to them has evolved during the past two years, according to Technomic’s Healthy Eating Consumer Trend Report.
• Despite this shift, operations such as St. Anthony Hospital in Lakewood, Colo., find that grilled items or traditional comfort foods continue to be some of their best-sellers.
• Sodexo has partnered with fast casual Blaze Pizza to offer the chain’s signature pizzas, salads, beverages and desserts at select venues served by Sodexo, including colleges and universities.

“I never thought I’d say this, but I think I’ve finally traveled enough for one year. From a week spent in Anaheim, Calif.”

http://www.foodservicedirector.com/ideas-innovation/health-wellness/articles/4-ways-sell-wellness