Published October 23, 2015

5-Cent Cups of Coffee Aren’t a Thing of the Past

Eater recently came out with a great feature about Wall Drug Store, the roadside throwback that serve’s America’s cheapest cup of coffee. Wall Drug is a blast from the past whose billboards blanket South Dakota’s I-90 highway trumpeting 5-cent coffee, free ice water, and old-fashioned donuts. The article also uses Wall as a jumping-off point for a discussion of how far coffee has come in America.

It can be hard to remember in these Starbucks-obsessed times, but there was a time when most American coffee was low-quality and flavorless. Coffee consumption was actually decreasing before successful chains like Starbucks and Peet’s spread strong coffee and cafe culture throughout America.

The U.S. is now in its ‘third wave’ of coffee culture, with innovative baristas and roasters expanding public knowledge about fancy coffee-brewing techniques and the ethical ramifications of coffee-sourcing. Americans certainly have many more choices when they decide to buy a cup of joe than they did 50 years ago when Wall first started selling coffee for a nickel. It’s nice to have a reminder of what coffee was like in simpler times.

Read the full article here: America’s Cheapest Cup of Coffee

Link: http://www.eater.com/drinks/2015/10/21/9578183/americas-cheapest-coffee

Related Post:
  1. Top chefs put vegetables centre-stage as diners eat less meat
  2. Why so many restaurants are filing for bankruptcy
  3. New research names the noisiest restaurant chains, as overbearing sound levels drive diners to takeaways
  4. Don’t Let Your Apps Ruin Your Main Course
  5. Walk-out Woes
  6. Restaurant Marketing: Are You Planning To Fail? If So, When?
  7. Restaurant Vendors Find New Leads for Restaurants Opening Soon
  8. A Lifetime In Restaurants
  9. 3 Tips for Effective Social Media Marketing
  10. 3 French desserts trending on American menus