Restauranteurs have slowly been adopting technological advances into their businesses. These advancements include reservation and ordering programs, mobile apps and payment options. Infrastructure, staff training, and large price tags prevent restaurants from gaining access to these up and coming technologies. Large chains and start-ups, however, have dived headfirst into this new wave by incorporating even more innovative products to improve service. Guerrilla marketing techniques are being utilized on social media platforms and soon it may be commonplace for customers to place their order on kiosks.

Key Takeaways:

• A 2016 survey indicated about a third of those, in the restaurant business, who were surveyed, felt their business was falling behind in the technology front.
• Since the survey, however, the shift has been towards a greater acquisition of technology, by both chain restaurants and independent enterprises.
• Restaurants are making use of social media marketing and apps that allow customers to order online.

“They’re looking for the best options available to them and everything is on the table, from ordering kiosks to social media platforms to radio frequency identification programs.”

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