The most successful businesses strive for growth, embrace the digital age, and are constantly looking for ways to deliver and exceed customer expectations. To grow their business, companies need to become customer-centric in the design of their systems, processes, and practices, and instil a culture that supports a customer-focused operating model.

A growth-focused business should incorporate the latest technology to boost the customer experience. Businesses need to keep that customer focus at the front of their mind at all times.

Read more: Starbucks’ Pumpkin Spice Latte is Officially Back