Published February 6, 2017

How Restaurants Can Survive the Economic Downturn

The restaurant downtrend will likely continue through this year, but brands can take steps to safeguard their growth. Late last year, MarketWatch predicted a restaurant industry recession with profit-growth expectations dropping to 2-4 percent. To combat this trend, restaurants can differentiate their product, brand, and experience. For instance, Wienerschnitzel has partnered with Motocross to entice customers with a unique menu targeted to a specific audience. Doing your research and identifying specific groups of customers is the key to this approach. As the economy grows, there will be more of a focus on atmosphere, service, and offerings like free Wi-Fi.

How Restaurants Can Survive the Economic Downturn