Published January 9, 2015

How do themed restaurants survive and thrive?

Themed restaurants create a unique atmosphere and become known for particular gimmicks, and there’s no end to theme possibilities if you’re looking to start up your own.

Rainforest Cafe and Hard Rock Cafe have created franchises with staying power by catering to the tourist demographic, while others like Dans Le Noir offer a more extreme experience (in this case, eating in total darkness).

More themed restaurants are popping up due to increased competition and an increase in informality. Millennials are demanding unique experiences and local flavor. Creative concepts gather a lot of attention, but keeping customers coming back is the challenge and a strong marketing plan is essential.

There’s no telling what kind of crazy restaurant idea is around the corner, and there’s no better time to get in on the action!

Read the full article here: Operators’ creativity flourishes with theme restaurants
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