A hook is defined as a unique or diverse aspect of doing the restaurant business to entice customers from the competitors. Whether the hook exists as a drink or a recipe, it is meant to support the restaurant’s theme. Restaurant businesses everywhere use their imaginations as a powerful tool to market hooks in their business.

Key Takeaways:

• A hook is anything unique and eye-catching, different or just plain wild about how you do business — something that captures your customer’s imagination
• But imagination is free and the most powerful marketing on the planet.
• Every restaurant has potential hooks, but few restaurants know how to promote them to build their audience and brand.

“Traditional marketing is expensive and nothing but a shotgun approach. You never know what’s really working or if it works at all. But imagination is free and the most powerful marketing on the planet.”

http://restaurant-hospitality.com/blog/look-hooks