Published February 4, 2015

Savvy young people are willing to pay more for healthy food

The baby boomer generation is a generation of convenience. Food became easier to come by with pre-packaged meals and fast restaurant service. However, this also led to a disconnect between people and where their food comes from, and it was easy to get complacent about what you were feeding yourself. Now their kids are turning toward healthier options, and their willing to pay more for them.

With the Internet, we’re exposed to more information at our fingertips than any of our relatives had – even if they worked in a library. We’re no longer ignorant to where our food comes from and what unhealthy food can do to our bodies. Messages of health are firmly imbedded in the minds of millennials and Generation Z, and they’re making choices that reflect that knowledge.

It will be beneficial to business to make sure your menu includes a variety of healthy options to entice these food-savvy young consumers.

Read the full Facebook post here: Can You Guess What Kind of Food Young People Are Willing to Pay For?
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