The use of loyalty programs for consumers is hardly a new concept for businesses. That said, the push to mobile and app based loyalty programs is. Offering unique perks for those mobile based users, offer greater flexibility and even partnering with similar and connected brands all offer unique ways for the customer to interact and make use of the mobile loyalty program. The goal is no to replace the loyalty program but to make it more customizable and more specific to the customer and their unique needs.

Key Takeaways:

• Make sure your guests’ transition from their physical loyalty card to their digital loyalty card and your app is seamless, along with their web and in-store transactions.
• If you think you offer some of the best food in town, try backing up that belief with a money-back guarantee.
• The approach has worked for Hampton Inn, the hotel chain, which has offered the guarantee for decades and claims that less than one-half of 1 percent of their guests requests a refund for an unsatisfactory stay.

“If you think you offer some of the best food in town, try backing up that belief with a money-back guarantee. Restaurant Owner says many top marketing experts recommend it because it lowers the perceived risk of doing business with a company.”

http://www.foodservice.com/blogs/show.cfm?contentid=103586