There has been some particular insight in general given to the fact of booking startup reaching out to casual operators in particular. A new player to this particular industry known as Tock claims that is can deliver all the benefits of an airline style yield management pricing to the restaurant industry. One blue chip investor group in particular bets that they pull it off.

Key Takeaways:

• There could well be a market for a tool that helps full-service restaurant operators know how much the market will bear, and when
• Online reservation systems like OpenTable and Eveve have already proven they do a bang-up job for full-service restaurant operators.
• If you offer early bird dinners and impose aggressive markups on New Year’s Eve, Mother’s Day and other high-demand occasions, you already know variable pricing works.

“Online reservation systems like OpenTable and Eveve have already proven they do a bang-up job for full-service restaurant operators, but a new player, Tock, claims it can do more: deliver the benefits of airline-style yield management pricing to the restaurant industry.”

http://restaurant-hospitality.com/technology/booking-startup-tock-reaches-out-casual-operators