Published December 2, 2016

Customers choosing branded groups over independents, says NPD Group

Have you ever wondered what brand loyalty in action looks like? It might be that guy who only ever buys that one type of soda and takes them in 10 packs at a time, but it’s probably subtler than that — and you probably haven’t noticed it, even if you’re one of the many doing it. As shown in this study – titled “Customers choosing branded groups over independents, says NPD Group” – it’s more common than you think.

Customers choosing branded groups over independents, says NPD Group