Industry night is probably something you have not heard about but it is a special time hosted by a local area restaurant. The purpose is to create an atmosphere for the restaurant industry professionals and give them special treatment and recognition. This special recognition can also create positive buzz around the restaurant hosting the industry night which is good for business.

Key Takeaways:

• What is industry night? “Industry night is a special day and time hosted by an area restaurateur exclusively for restaurant and hospitality industry service personnel such as chefs, dishwashers, waitresses, and bartenders, to give them special treatment, offers and a place to unwind.”
• What restaurants gain from hosting one? “Industry nights give a restaurateur the opportunity to create a positive buzz about their brand from people “who know food”, and ultimately it will drive trial and sales. When bartenders or chefs are asked, “where do you go to eat?” they refer business and It creates a positive perception of, “If industry people hang-out here and eat here…it must be good! “Civilian’s looking to rub elbows with their favorite barkeeps and servers and buy them a drink (or eight), industry nights are where it’s at. It creates almost a celebrity atmosphere.”
• What do Industry Folks want on Industry Nights? “Great drinks, greater daily treats, and (MOST importantly) a full menu until 1:30 a.m. After completing their work shift they like to stop in somewhere for shot-and-a-beer combos, and forget about whiny-needy customers for a while!”

““Industry nights are an opportunity to showcase your restaurant brand, menu and create an environment fit for restaurant industry professionals, who in-turn, spread the word to other friends, family and hype up the fun on social media, with potential guests about your restaurant.””

http://www.restaurantnews.com/host-your-own-restaurant-industry-night/